Her heart was shattered. Dramatic? Perhaps. But, for an internationally-renowned luxury fashion designer like Zalikha, shoes form an essential part of every look. Her collection, which she’d spent decades curating, was creased and wrinkled - and it wasn’t just her footwear that was looking defeated. But, at the bottom of the duffle bag was a beacon of light: a brand-new pair of red bottom stilettos that were still stuffed with packing tissues. They were the only pair of heels that survived the move wrinkle free… and a lightbulb went off.

Zalikha realized that, over the years, she’d bought hundreds of pairs of shoes that had come with disposable packing tissue - a simple solution that was easily forgotten and usually thrown away. While globe-trotting, she had always used dust bags to protect the outside of her footwear, but had never considered stuffing them on the inside - just like a little Botox magic for shoes! It dawned on her at that moment that there was a way to keep her shoes in tip-top shape, no matter where she took them. All they needed was a quick and simple Botox boost from the inside out.